About Davivienda
|Davivienda has been in business for over 48 years. Formerly incorporated as Corporación de Ahorro y Vivienda in 1972 in Colombia, Davivienda is going through a steady and strong expansion process since 2005.
History Corporate Information
|Davivienda has over 48 years of experience creating value-added to people and companies throughout Colombia and Central America.
We seek to deliver simple, reliable, and friendly experiences to our customers. In order to achieve this goal, we rely on a team that develops a value offer based on innovation, risk management, efficiency, and synergy between business lines.
Strategy Davivienda
Our purpose
Enriching Life with Integrity
Here at Davivienda, we strive to achieve the superior purpose we share with all Grupo Bolívar's companies. Our organizational culture flourishes around seven principles and values: Respect Equity Honesty Discipline Enthusiasm Joy Cheerfulness.
Organizational Culture
A culture that unites all Grupo Bolívar's companies
Our culture has enabled us to support peoples well-being, the construction of families wealth, the development of companies and the financing of projects contributing to the countries where the Bank operates.
Our mission
We generate value to our customers, community and investors through a work team full of integrity, commitment, fellowship and always willing to learn.
Principles and Values
Davivienda shares and promotes the principles and values established by Grupo Bolívar. Our organizational culture flourishes around seven principles and values:
For Davivienda, the strategic objectives are the objectives that the Bank intends to achieve with which it will generate greater value for its stakeholders. For this reason we have defined the following objectives:
We are a digital organization by nature. Our innovative, agile, and flexible mindset is oriented to make our customers' life easier.
We will focus on developing tailored advice to SMEs.
We look to become our customers' first choice to manage their equity within a multinational portfolio offer.
At Grupo Bolívar, we have consolidated an Innovation Model based on innovation as a cornerstone within our organization to design simple, reliable, and friendly experiences for our customers.
We have developed an Innovation Culture based on strengthening our staff's capabilities and skills within Innovation Ecosystems (Startups, Universities, Companies from other industries, Government and World-class Partners).
In 2018 we officially opened Domo I, Grupo Bolivar's innovation center seeking to develop:
New experiences for our customers
Digital transformation projects through our Innovation Model
Partnerships with crucial drivers among innovation and entrepreneurship ecosystems: academia, government, and businesses.
DaviPlata was launched in February 2011 as a cash management service in Colombia.
DaviPlata is the digital solution that democratized access to financial services by leveraging the potential of mobile phones. DaviPlata was the first platform that enabled anyone in Colombia to:
Today, DaviPlata is more than a convenient payment system. Our wallet is linked to partner companies enhancing their value-added strategies for everyone who interacts with them. DaviPlata has expanded beyond Colombian borders and is now also in El Salvador, where it has grown hand-in-hand with the Financial Inclusion Law, fostering the use of electronic deposits and simplified accounts in the country.
The Casita Roja feature made Davivienda win the international Model Bank award in 2018 in the Consumer Channel Innovation category. While our customers are on their social media, they can transfer money, split checks, or add credit to prepaid cell phone plans.
Officers
Board of Directors
BSc and MSc in Industrial Engineering from Pontificia Universidad Javeriana and the University of Michigan. Mr. Forero also obtained a Specialization in Banking from Universidad de los Andes and completed the Senior Management Program (PADE) at Universidad de la Sabana.
Mr. Forero served as Deputy Financial Manager, IT Department Head, Bogota Branch Deputy Manager, Administrative Manager, and Financial Manager at the Bolivar Insurance Company and is the former CEO of Delta Bolivar CFC.
Systems Engineer from Universidad Piloto de Colombia and specialist in Finance from Universidad de los Andes.
Mr. León served as Secretary of Development, Technical Delegate, and Technical Director at the SFC, Operations and Systems Vice President and SARC Director at Banco Cafetero and Vice President of Operations and Systems at Granbanco S.A. He was a member of the Board of Directors at Securities Market Supervision Commission, Fiducafé S.A.
Mr. Carrillo earned a BA in Economy, Specialization in Finance, Specialization in Project Planning and Assessment, and a GDip in cost-analysis and control from Colegio Mayor de Nuestra Señora del Rosario. Additionally, Mr. Carrillo attended a diploma course in Banking Management at Universidad de Los Andes. Furthermore, he taught Microeconomics at Universidad Santo Tomás.
Mr. Carrillo served as Executive Vice President of Finance and Credit at Banco de la República de Venezuela, and held the position of CEO of Banco Superior during its merger with Granbanco. He was a member of the Board of Directors of Banco República in Venezuela, Banco Davivienda, Asistencia Bolívar, Fiduciaria Superior and currently of Davivalores, Fiduciaria Davivienda, Titularizadora Colombiana and FINAGRO.
Mrs. Pérez is an Industrial Engineer from Pontificia Universidad Javeriana and Specialist in Banking and Finance from Universidad de los Andes. She also earned a GDip in Banking-Marketing and Advanced Banking Management at Universidad de los Andes, Product Management, and Design and Implementation of a Marketing Plan at INCOLDA.
Formerly she held the positions of Marketing Manager at Delta Bolívar and Assistant to the President at Davivienda.
Mrs. Echeverry is a Psychologist from Universidad de los Andes, MBA from Universidad Pontificia Comillas in Madrid and a professional coach. She worked six years at BBVA leading the Human Resources areas of Corfigan and Seguros BBVA.
She worked at Microsoft as Human Resources Manager for Colombia, leading the Andean Region Strategy. Between 2007 and 2017, Mrs. Echeverry worked at Ericsson as Chief Human Resources Officer for Latin America and the Caribbean. She joined Davivienda's team in September 2017 as CHRO to support the Bank's digital transformation from a talent-oriented perspective.
Mr. Melo is a Civil Engineer in Electronics from Universidad Técnica Federico Santa María de Chile.
He served as Deputy Manager of Technological Development at Banco de Santiago, Chief Manager of Central Services and Technology at Banco Santander Peru, and Systems Operations Manager at Banco Santander Chile. He was also Banco Santander Banespa Brazil Executive Technology Superintendent, and Operations and Technology Manager at Banco de Chile.
Furthermore, he held the positions as Professional Services Manager at NCR Chile, Operations and Administration Manager at Compañía de Seguros de Vida Santander S.A., General Manager at Altec Chile S.A. and General Manager at Altec Brazil, Sao Paulo Brazil.
Mr. Uribe is an Industrial Engineer from Universidad de los Andes with a Specialization in Finance. He completed the Advanced Medex program at INALDE.
He performed as Executive Advisor at Seguros Bolívar. Mr. Uribe has also served as Management and Credit Card Professional, Credit Card Information System Coordinator, Risk System Coordinator, Planning Projects Coordinator, Planning and Risk Director, and Payment Methods Director at Davivienda. He was an alternate member of BETA's Board of Directors, Fiduciaria Davivienda, and currently Fiducafé.
Mr. Castañeda earned a BA in Business Administration at EAFIT University and a Master of International Business at Western University in Sydney, Australia.
He was Foreign Exchange Division Manager and Chief Treasury Officer at Banco Industrial Colombiano. He also worked at Banco Cafetero as Chief Treasury Officer and currently serves as Chief Treasury and International Business Officer at Davivienda. He was in Leasing Bancolombia S.A. and Leasing de Colombia Board of Directors and is a current member of Fiducafé S.A. and DECEVAL S.A. Board of Directors.
Industrial Engineer from Universidad Javeriana, with a specialization in Finance from Universidad EAFIT-CESA INCOLDA, and Senior Management Program from PADE-INALDE.
Mr. Rojas has over 27 years experience in the financial sector within companies such as Diners Club Colombia, Diamante CFC, Fiduciaria Union and Grupo Colpatria, where he held various positions in the Treasury, Finance and Commercial areas.
His most recent positions have been as Leasing Bolívar S.A. CEO, Chief Corporate and International Banking at Banco Colpatria Officer, and Chief Commercial Banking Officer at Banco Davivienda.
He has served as a member of the Board of Mineros S.A., Banco Colpatria, ACH Colombia S.A. and Davivalores S.A.
*No member of the Board of Directors is a PEP under Colombian regulation.
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