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About Davivienda
Davivienda has been in business for over 49 years. Formerly incorporated as Corporación de Ahorro y Vivienda in 1972 in Colombia, Davivienda is going through a steady and strong expansion process since 2005.
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Banco Davivienda is owned by Grupo Empresarial Bolívar. A regional holding with more than 80 years of experience in the insurance, banking, and building industries. Learn more about the group
History Corporate Information
Davivienda has over 49 years of experience creating value-added to people and companies throughout Colombia and Central America.
Learn more
about our management model
We seek to deliver simple, reliable, and friendly experiences to our customers. In order to achieve this goal, we rely on a team that develops a value offer based on innovation, risk management, efficiency, and synergy between business lines.
Strategy Davivienda
Our purpose
Enriching Life with Integrity
Here at Davivienda, we strive to achieve the superior purpose we share with all Grupo Bolívar’s companies. Our organizational culture flourishes around seven principles and values: Respect Equity Honesty Discipline Enthusiasm Joy Cheerfulness.
Organizational Culture
A culture that unites all Grupo Bolívar’s companies
Our culture has enabled us to support peoples well-being, the construction of families wealth, the development of companies and the financing of projects contributing to the countries where the Bank operates.
Our mission
We generate value to our customers, community and investors through a work team full of integrity, commitment, fellowship and always willing to learn.
Principles and Values
Davivienda shares and promotes the principles and values established by Grupo Bolívar. Our organizational culture flourishes around seven principles and values:
- Respect
- Fairness
- Fairness
- Honesty
- Discipline
- Enthusiasm, Joy and Cheerfulness
Corporate Strategic Objectives
For Davivienda, the strategic objectives are the objectives that the Bank intends to achieve with which it will generate greater value for its stakeholders. For this reason we have defined the following objectives:
Strategic Business Objectives
Innovation Model – Grupo Bolívar
At Grupo Bolívar, we have consolidated an Innovation Model based on innovation as a cornerstone within our organization to design simple, reliable, and friendly experiences for our customers.
We have developed an Innovation Culture based on strengthening our staff’s capabilities and skills within Innovation Ecosystems (Startups, Universities, Companies from other industries, Government and World-class Partners).
In 2018 we officially opened Domo I, Grupo Bolivar’s innovation center seeking to develop:
- New experiences for our customers
- Digital transformation projects through our Innovation Model
- Partnerships with crucial drivers among innovation and entrepreneurship ecosystems: academia,government, and businesses.
Learn more about Grupo Bolivar innovation
DaviPlata
DaviPlata was launched in February 2011 as a cash management service in Colombia.
DaviPlata is the digital solution that democratized access to financial services by leveraging the potential of mobile phones. DaviPlata was the first platform that enabled anyone in Colombia to:
- Transfer money via social media.
- Make free interbank transfers.
- Have a prepaid e-card instantly.
- Receive subsidies through a mobile solution.
- Manage one’s money over a cellphone without any data charges.
- Withdraw or deposit cash on ATMs without a card.
- Use its full interface even when the user has a disability.
Today, DaviPlata is more than a convenient payment system. Our wallet is linked to partner companies enhancing their value-added strategies for everyone who interacts with them.
DaviPlata has expanded beyond Colombian borders and is now also in El Salvador, where it has grown hand-in-hand with the Financial Inclusion Law, fostering the use of electronic deposits and simplified accounts in the country.
The Casita Roja feature made Davivienda win the international Model Bank award in 2018 in the Consumer Channel Innovation category. While our customers are on their social media, they can transfer money, split checks, or add credit to prepaid cell phone plans.
DaviPlata, Our Digital Native Bank
Our Team
- Main and Patrimonial Member Economist from the University of Antioquia, with a postgraduate degree in the Program of High Management of INALDE. He is not considered a Publicly Exposed Person (PEP) under Colombian regulation. He has served as a first level Agency Director at Conavi, Financial Assistant for Compañía Seguros Bolívar in Medellín and Manager of the Construction Department in the same entity (GICS code 40- Finance). He is currently a Principal Member of the Board of Directors of Banco Davivienda S.A. (company listed on the stock exchange) and alternate member of the Board of Directors of Capitalizadora Bolívar S.A. (unregistered company) and Seguros Comerciales Bolívar (unregistered company).
- Economist and Specialist in Project Preparation and Evaluation from Universidad del Rosario. In addition, Mr. Carrillo owns a diploma in Strategic Management from Universidad del Rosario and a diploma in Advanced Banking Management from Universidad del los Andes.
- In Banco Davivienda, Mr. Carrillo has served as Professional, Assistant, Chief and Director of the Planning Department. Also he has served as Presidency Assistant, Administrative Vice President, Retail Banking Executive Vice President and Corporate Banking Executive Vice President.
- Currently, he holds the position of President of Seguros Bolivar S.A.
- Mr. Carrillo has been a member of multiple Board of Directors such as: Seguros Bolívar, Titularizadora, Fiduciaria Davivienda y Corredores Davivienda . Currently, he is a Principal Member of the Board of Directors of Capitalizadora Bolivar (non-listed companies).
- Mr. Arango holds a BSc in Civil Engineering from Universidad de los Andes.
- He has been an alternate member of Banco Superior Board of Directors and Granbanco.
- He currently holds the office of Cusezar (non-listed company) General Manager and he is a Member of the Board of Directors of Banco Davivienda (listed company), Constructora Solidez (non-listed company), Constructora Portobelo (non-listed company) and Constructora Monticello (non-listed company).
- Mr. Flórez is a lawyer with a specialization in Insurance Law from Universidad Javeriana. He also earned a Master of Laws degree, with emphasis on corporate law, financial law, and capital markets, at Cornell University.
- He was Legal Director at Bolsa de Bogotá S.A., Assistant Vice President at Citibank, Issuers Deputy Superintendent at the Superintendence of Securities, Director at FOGAFIN, Main Member of the Board of Directors of Protección and Autoregulador del Mercado de Valores (AMV) (GICS 40- financials).
- Mr. Molano is an Electronic Engineer from Pontificia and has a masters degree in Economics from Pontificia Universidad Javeriana. Mr. Molano earned his MBA at the International Institute for Management Development – IMD Lausanne, Switzerland.
- He occupied the Information and Communications Minister office in Colombia. Mr. Molano is a leader with over 25 years of international experience in information and communication, technology (ICT), innovation, strategy, sales, government, regulation, and management.
- Professional in Finance and International Relations from Universidad Externado, with a Master’s degree in Agricultural Economy specialized in Marketing and Management from Cornell University.
- She worked at Proexport as Market Intelligence and Manufacturing and Tourism Commercial Manager. She also served as the President of ProColombia from August 2010 to May 2016. Former Ministry of Commerce, Industry and Tourism from May 2016 to August 2017.
- Currently, Mrs. Lacouture is the Executive Director of AmCham Colombia.
- Mrs. Lacouture has been a member of multiple Board of Directors such as: BANCOLDEX, Fondo Nacional de Garantías S.A., Fondo de Garantías de Entidades Cooperativas FOGACOOP, Fiduciaria Colombiana de Comercio Exterior S.A. FIDUCOLDEX.
- Mrs. López is an Economist from Harvard University and holds an MBA in Finance from the Columbia Business School.
- She held positions such as Director of Public Credit and National Treasury, Vice President of Emerging Markets, and Associate for Latin America at J.P. Morgan. She was also in Sociedades Bolívar S.A., and Newfoundland Capital Management teams.
- She was a member of the Board of Directors at Ecopetrol SA and Interconexión Eléctrica ESP (ISA). Nowadays, she is an alternate member of the Board of Directors at Ocensa (a company not listed on the stock exchange) and Seguros Bolívar (a company not listed on the stock exchange).
- Civil Engineer from the Universidad de los Andes, with a Master’s degree in Finance and a Master’s degree in Actuarial Science from Georgia State University and a Diploma in Banking Management from the Universidad de los Andes.
- He was Marketing Assistant of the Bolívar SA Insurance Company, Head of Health Insurance Marketing at Seguros Comerciales Bolívar, Management Assistant, Actuarial Assistant and Vice President of Financial Risks in the same Corporation and Director of Financial Risks in the Insurance Company. Bolivar SA (GICS code 40 – Finance).
- He has been a Principal Member of the Board of Directors of Banco Superior, Granbanco and currently of Banco Davivienda (company listed on the Stock Exchange).
- Systems Engineer from Universidad Piloto de Colombia and specialist in Finance from Universidad de los Andes.
- Mr. León served as Secretary of Development, Technical Delegate, and Technical Director at the SFC, Operations and Systems Vice President and SARC Director at Banco Cafetero and Vice President of Operations and Systems at Granbanco S.A. He was a member of the Board of Directors at Securities Market Supervision Commission, Fiducafé S.A.
- Industrial Engineer from Universidad Javeriana with a Master’s degree in Finance and Banking from Universidad de los Andes, with more than 30 years of experience within Grupo Bolivar.
- She joined Davivienda in 1994, and since then she has been the leader of important strategic programs such as the construction and brand management of the Bank and the creation and positioning of DaviPlata.
- Mrs. Echeverry is a Psychologist from Universidad de los Andes, MBA from Universidad Pontificia Comillas in Madrid and a professional coach. She worked six years at BBVA leading the Human Resources areas of Corfigan and Seguros BBVA.
- She worked at Microsoft as Human Resources Manager for Colombia, leading the Andean Region Strategy. Between 2007 and 2017, Mrs. Echeverry worked at Ericsson as Chief Human Resources Officer for Latin America and the Caribbean. She joined Davivienda’s team in September 2017 as CHRO to support the Bank’s digital transformation from a talent-oriented perspective.
- Mr. Melo is a Civil Engineer in Electronics from Universidad Técnica Federico Santa María de Chile.
- He served as Deputy Manager of Technological Development at Banco de Santiago, Chief Manager of Central Services and Technology at Banco Santander Peru, and Systems Operations Manager at Banco Santander Chile. He was also Banco Santander Banespa Brazil Executive Technology Superintendent, and Operations and Technology Manager at Banco de Chile.
- Furthermore, he held the positions as Professional Services Manager at NCR Chile, Operations and Administration Manager at Compañía de Seguros de Vida Santander S.A., General Manager at Altec Chile S.A. and General Manager at Altec Brazil, Sao Paulo Brazil.
- Mr. Uribe is an Industrial Engineer from Universidad de los Andes with a Specialization in Finance. He completed the Advanced Medex program at INALDE.
- He performed as Executive Advisor at Seguros Bolívar. Mr. Uribe has also served as Management and Credit Card Professional, Credit Card Information System Coordinator, Risk System Coordinator, Planning Projects Coordinator, Planning and Risk Director, and Payment Methods Director at Davivienda. He was an alternate member of BETA’s Board of Directors, Fiduciaria Davivienda, and currently Fiducafé.
- Mr. Castañeda earned a BA in Business Administration at EAFIT University and a Master of International Business at Western University in Sydney, Australia.
- He was Foreign Exchange Division Manager and Chief Treasury Officer at Banco Industrial Colombiano. He also worked at Banco Cafetero as Chief Treasury Officer and currently serves as Chief Treasury and International Business Officer at Davivienda. He was in Leasing Bancolombia S.A. and Leasing de Colombia Board of Directors and is a current member of Fiducafé S.A. and DECEVAL S.A. Board of Directors.
- Industrial Engineer from Universidad Javeriana, with a specialization in Finance from Universidad EAFIT-CESA INCOLDA, and Senior Management Program from PADE-INALDE.
- Mr. Rojas has over 27 years experience in the financial sector within companies such as Diners Club Colombia, Diamante CFC, Fiduciaria Union and Grupo Colpatria, where he held various positions in the Treasury, Finance and Commercial areas.
- His most recent positions have been as Leasing Bolívar S.A. CEO, Chief Corporate and International Banking at Banco Colpatria Officer, and Chief Commercial Banking Officer at Banco Davivienda.
- He has served as a member of the Board of Mineros S.A., Banco Colpatria, ACH Colombia S.A. and Davivalores S.A.
- Accountant and Business Administrator from the University of Pennsylvania. He has over 20 years of experience in the financial sector. He held executive positions at Bank of America, Banco Santander Colombia, Santander Central Hispano (Madrid), BBVA, Davivienda, Citibank Colombia, and Old Mutual Skandia.
- He served on the Boards of Directors at: Fiduciaria Davivienda,Compañía de Seguros Bolívar, Pensiones y Cesantías Santander, Santander Investment Trust, BNP Paribas Corporación Financiera, Gas Natural Colombia ESP, Emtelsa, Fiduciaria de Occidente and Citibank Colombia; and as an alternate member of the Board of Directors of Citibank Colombia and Citivalores S.A., Stock Broker.
- He currently is on the Boards of Directors of Grupo Éxito (a company listed on the stock exchange), Seguros Comerciales Bolívar (a company not listed on the stock exchange), and Capitalizadora Bolívar (a company not listed on the stock exchange)
- Industrial Engineer from the Universidad Católica de Colombia, with a specialization in Finance at the Universidad del Rosario and a Diploma Program in Banking Management from the Universidad de Los Andes.
- Within the financial sector, he has worked at Banco Davivienda as Coordinator of Management Information Systems; Head of the Corporate Risk Department; Director of Corporate Credit; Director of SME, Official and Special Business Credit; and Vice President of International Credit.
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